Lenovo today announced that for the second year in a row, the company has been named as one of Interbrand’s Best Global Brands of the year. This recognition reflects the investment and commitment the company has made to continued product innovation and brand evolution.
The highly influential list is published annually by Interbrand and features an elite group of the world’s most powerful and recognizable global brands.
The past year has marked a period of growth and brand transformation for Lenovo, as its recent investments in the acquisitions of Motorola Mobility and IBM’s System X server and storage businesses have significantly diversified the company’s product portfolio and customer reach.
The company has maintained its position as the global leader in PCs with a market share of more than 20 percent; is the worldwide #2 in the Android tablet space; is on the path to becoming a top three player in the datacenter market, and is a burgeoning challenger in the mobile space with the iconic Moto brand of smartphones.
Harnessing all of this market growth and leadership across multiple product sectors has been a brand relaunch that looked beyond the product brands like ThinkPad, Yoga and Moto to a broader company brand point of view and belief that ”Different is Better.”
The Interbrand Best Global Brands report, now in its 17th year, identifies and ranks the top 100 international brands using a unique methodology that analyzes the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectations and driving economic value.
The ranking is based on a combination of attributes that contribute to a brand’s cumulative value, including financial performance, the role a brand plays in influencing customer choice and the strength a brand has to command a premium price or secure earnings for the company.