In the midst of pains, stress and frustrations suffered by most practitioners of outdoor advertising in Lagos State recently, the worries might even been heightened as the state government is set to bring in a foreign company, JC Decaux based in France to regulate the business of outdoor advertising in collaboration with the Lagos State Signage and Advertisement Agency (LASAA) which has over the years became ‘inimical’ to the admen.
BRANDCAMPAIGN can authoritatively state that the coming of JC Decaux is already sending shivers down the spines of the already demoralized or bruised outdoor advertising practitioners.
JC Decaux, established in 1964 by Jean Claude Decaux has businesses all over the world recently grabbed the right to operate the Hong Kong International Airport and the smart clocks for Montevideo in Uruguay. The company which garnered 813 billion Euros as revenue in 2014 has over 12,000 workers globally.
Meanwhile, most practitioners who spoke to BRANDCAMPAIGN expressed their displeasure over the state government’s intention to bring in a foreign firm to regulate the industry.
It would be recalled that in the past seven years, the practitioners have been battling with LASAA from the regimes of Makanjuola Alabi, George Noah and Bolaji Sanusi who is currently holding forte at LASAA.
Meanwhile, as Lagos State Government keeps the admen waiting, the admen are also strategizing on how to checkmate this plan.