Consumer Forum

How Experiential Marketing Industry  Can Be Profitable
Consumer Forum

How Experiential Marketing Industry Can Be Profitable

  The brand activation and experiential marketing industry in Nigeria has really taken its rightful place in the country’s business landscape in recent years.One very competently run agency in that clime is Ropo Alabi led Linkpoint Resources International Limited which has performed creditably well amidst competition. Brand Campaign had time to talk […]

Maximising Returns On Investments In Marketing Communications by Seunfunmi Atobatele Adeleke
Consumer Forum

Maximising Returns On Investments In Marketing Communications by Seunfunmi Atobatele Adeleke

INTRODUCTION . Recession has brought about reduced spending on marketing communication activities. .Cost accountants and financial managers are putting pressure on marketing professionals not just to account for money spent but to justify every naira spent on marketing communications. . Virtually within every industry, marketers regularly and repeatedly face the […]